One should not underestimate the celebrities influence on social media. This can be attributed to the number of followers they have on these platforms. For example, Kylie Jenner tweet against Snapchat, facilitated losses that amounted to billions of dollars in a period of one month. A huge group of people liked her status whether the post was planned for or not. Below are some of the ways in which Kylie Jenner uses her marketing power.
Promoting other companies and their products is one of the ways she uses marketing power. Before the tweet that Kylie Jenner posted, Snapchat losing billions was apparent just that the stakeholders were unable to see it. This can be accredited to how a large number of users were abandoning the platform to other competitive social media platform with the same concept. Therefore, her tweeting about it made people aware.This Therefore is an eye opener for social media companies to endorse celebrities as they are the core of their user base. Hiring these celebrities will, therefore, bring more users.
Jenner’s achievement in cosmetics business is also another way she uses her marketing power.Based on reports from US Presort, a large percentage of consumers research on a product online before making a decision to trust the company.But When a celebrity uses a specific brand, consumers tend to trust it, and the product becomes a success. Hence Jenner’s make up trademark name achieved millions in a period of not more than two years. For this reason, celebrities with the calibre of Kylie Jenner promoting a brand will make their followers and other people to use the product. The success Jenner has attained in cosmetics can be credited to they are produced in fewer numbers for key cosmetics line Jenner utilized the fame … Read More..Read More →